Hyundai was founded over 70 years ago by Chung Ju-yung in 1947 in South Korea. Hyundai (pronounced jion-déi) means “modernity” in English.

Today, the Hyundai brand is ranked 36th in global brand value (Interbrand 2020) and is recognized as a global leader in many industries from automotive to construction, shipbuilding, steel and technology.

Our Vision & Mission

At Hyundai Technology, our vision is to build a global computing solutions brand that enhances people’s lives and is trusted around the world. To achieve this, we bring people-centric innovations to market that inspire consumers, provide the latest technology at affordable prices, and sell and creatively market our offerings through partnerships with leading retailers and channel partners.

Every Hyundai Technology solution has been designed and developed to inspire and enhance the everyday lives of our customers. Our promise to you: The latest technology and support you can trust, at a great value. We thank our global partners including Google, Microsoft and Intel for their continued support. Our partners backing allows us to accomplish much greater things than we could do on our own. We also want to acknowledge our employees who are the reason that we have become an industry leader today.

Brand Beliefs

The Hyundai brand ideology is made up of 5 core values:

1. People Centric
Our technology is inspired by the way people live their lives at work and play. We listen and learn from our customers every day, and intelligently design our products to fit their needs to make life better.

2. Latest Technology
We are passionate about innovation and pushing the limits of what is possible. We strive to deliver the technology of tomorrow today, incorporating the latest smart technologies that will revolutionize how we work, play and communicate.

3. Global Leader
We are a modern and progressive global technology leader, and we celebrate the diversity of cultures and perspectives that are part of our international community. We’re constantly improving and moving forward, challenging the status quo where we operate to best serve our customers.

4. Peace of Mind
We bring highly reliable products to market that are built to last and trusted. This together with friendly and accessible customer service enables us to deliver a great customer experience and peace of mind.

5. Exceptional Value
We believe in giving customers more than they expect. We aim to deliver more features, more performance, and to do it more affordably – enabling customers to get more value when they choose Hyundai.

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